Markus Neumann

Markus Neumann

Assistant Professor of Political Science and Computational Social Science at Duke Kunshan University. Computational social science, natural language processing, political advertising.

Research

Peer-Reviewed Articles

Travis N Ridout, Markus Neumann, Jielu Yao, Laura Baum, Michael M Franz, Pavel Oleinikov, and Erika Franklin Fowler. 2024. “Platform convergence or divergence? Comparing political ad content across digital and social media platforms.” Social Science Computer Review. [Paper]

Erika Franklin Fowler, Steven T Moore, Breeze Floyd, Jielu Yao, Markus Neumann, Neil A Lewis Jr, Jeff Niederdeppe, and Sarah E Gollust. 2024. “Invoking Identity? Partisan Polarization in Discussions of Race, Racism, and Gender in 2022 Midterm Advertising in the United States.” Journal of Health Politics, Policy and Law 49 (3), pp. 505-537. [Paper]

Markus Neumann, Steven T Moore, Laura M Baum, Pavel Oleinikov, Yiwei Xu, Jeff Niederdeppe, Neil Lewis Jr, Sarah E Gollust, and Erika Franklin Fowler. 2023. “Politicizing Masks? Examining the Volume and Content of Local News Coverage of Face Coverings in the U.S. Through the COVID-19 Pandemic.” Political Communication, 41(1), 66–106. [Paper]

Markus Neumann, Erika Franklin Fowler, and and Travis Ridout. 2022. “Body Language and Gender Stereotypes in Campaign Video.” Computational Communication Research 4 (1). [Paper] [Replication Code]

Markus Neumann, Fridolin Linder, and Bruce Desmarais. 2021. “Government websites as data: A methodological pipeline with application to the websites of municipalities in the United States.” Journal of Information Technology & Politics. [Paper] [Replication Materials] [R Package]

Zach Baumann, Michael Nelson, and Markus Neumann. 2021. “Party Competition and Policy Liberalism.” State Politics & Policy Quarterly. [Paper] [Replication Materials]

Markus Neumann. 2020. “Indirect Reciprocity with Contagious Reputation in Large-Scale Small-World Networks.” Journal of Artificial Societies and Social Simulation 23 (4) 2. [Paper] [Replication Materials]

Other Publications

Jielu Yao, Markus Neumann, and Erika Franklin Fowler. “Election advertising.” 2025. Encyclopedia of Political Communication.

Erika Franklin Fowler, Michael M. Franz, Markus Neumann, Travis N. Ridout, and Jielu Yao. 2023. “Digital Advertising in the 2022 Midterms.” The Forum 21 (1), pp. 53-73. [Paper]

Markus Neumann, Jielu Yao, Spencer Dean, and Erika Franklin Fowler. 2020. “A banner year for advertising and a look at differences across platforms.” U.S. Election Analysis 2020: Media, Voters and the Campaign. [Paper]